Smart Pinoy Investor: Who is Edward K. Lee

Who is Edward K. Lee – COL Financial Group, Inc

COL Financial Group Inc is currently the leading online brokerage firm in the Philippines.

But just like anything else, it has its own humble beginning. And behind that rags to riches story, one name stands out – the current Chairman and Founder of COL Financial Group Inc.

His name is Edward K. Lee.

His mission?

“When we first envisioned our ambitions for COL Financial, it was built upon the foundation that every Filipino deserves to be rich.” - EDWARD K. LEE

In their facebook page:

“Our mission is to empower individual investors to take control of their financial lives by delivering the most useful and ethical financial products and services driven by our core competence in technology and market expertise. We are guided by our values of customer focus, innovation, operating discipline and teamwork.”

In their website:

In addition, he is the Chairman and Chief Executive Officer of the CWC Group of Companies. Mr. Lee previously served as a Governor of the PSE from 1994 to 1996. He went on to become a member of the board of directors of A. Soriano Corporation (Anscor) serving for two terms (from 1996 to 1997). Mr. Lee took up Industrial Management Engineering at De La Salle University from 1970 to 1974. He also completed the Basic Management Program at the Asian Institute of Management.

Now that great! It’s good that a company like COL Financial is dedicated into empowering more Filipinos elevate their financial life.

I can personally attest to the high-quality customer service of COL Financial. Every time I send an inquiry, I get the answer at once without the long wait. The trading platform is pretty very good with me with their constant quest for technological innovation.

But do you know that Edward has a much more interesting life story than the life of his company?

I learned about this in one of the success mentors’ interview collection of the Truly Rich Club.

Edward didn’t inherit his wealth. He had to build it up himself. He was also not even good in school with his poor grades. He added that the only reason he had passed was that his teacher was his mother.

He was introduced into the stock market at a very young age while still in college.

In 1974 he lost all his money and experienced his first taste of a market crash. At the age of 19, he already knew the feeling of being bankrupt.

Fast forward, now he’s a billionaire owning several companies. With almost four decades of being in the stock market world, there must be a rich treasure vessel of lessons in this guy.

I remember one shocking statistical data he shared – that after a bull-bear market cycle, only 15% would be gainers. A big 85% will be losers in the stock market! Whoah!

That’s why He’s an advocate of long-term investing especially for beginners. While He also teaches lessons on timing the market for a more active trading, a long-term approach is more practical for the stock market newbies. You can take a leap into trading probably once you have extra cash you can afford to lose.

As they say, experience is the best teacher.

While I can’t personally request his guidance and take all his learning myself, I can indirectly be guided by him through Bo Sanchez’ Truly Rich Club. As you know, Edward Lee is the mentor of Bo Sanchez when it comes to investing in the Philippine stock market. Whatever Bo receives, Bo filters and simplifies it to relay to its members. It’s one of the reasons why I feel safe with my investments following his advice, adding to the fact that I really invest for the long term.

Key take away – Learn to Stand On Giants

One of the greatest scientists of all time once shared with powerful quote:

If I have seen further it is by standing on the shoulders of giants. – Isaac Newton

Alone, we’re like little dwarfs in the stock market. We can't deny it. But that shouldn’t equate to dwarf views and dwarf strategies. Be humble enough to have mentors.

Learn to stand on the shoulders of giants!

Have fun investing!

PS: It’s Monday time once again! For beginners, download the full version for FREE – Investing in the Philippines Stock Market for Beginners!

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PS3: Know and interact with other Philippine stock investors in our exclusive facebook group – Investing in thePhilippine Stock Market – Tips &Tricks. Get your other questions answered there!

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